Privacy policy

General information

Thank you for visiting our website and for your interest in our company and our products. Data protection and data security are of particular concern to us. We process personal data collected during your visit to our website confidentially and only in accordance with the statutory provisions of the Federal Republic of Germany. The following provisions define how RAU GmbH handles your personal data.

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the subsequent processing operations.

“Personal data” means any information relating to an identified or identifiable natural person.

Person responsible for data processing

The controller responsible for processing your personal data on our website is:
RAU GmbH
M. Eng. Frederik C. Rau
Deutzring 6a
86405 Meitingen
info@rau-systems.de

Visit the platform

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

Contact by e-mail

If you contact us by e-mail on your own initiative, we will only collect your personal data (name, e-mail address, message text) to the extent provided by you. The data processing serves to process and respond to your contact request.

If the establishment of contact serves the implementation of pre-contractual measures (e.g. advice in the event of an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time for reasons arising from your particular situation.

We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

By participating in competitions, you agree that your e-mail address may be passed on to our cooperation partners and used for the purpose of determining the winners.

Use of the contact form

When you use the contact form, we collect your personal data (name, e-mail address, message text) only to the extent that you provide. The data processing serves the purpose of establishing contact.

We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Orders in the online store

In order to use the store, it is necessary to create a user account. Personal details such as e-mail address, first name, surname, company name and postal address are collected and stored by us.

Server log files

You can visit our website without providing any personal information.

Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing takes place on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer.

Use of the e-mail address for sending newsletters

We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Your data will be passed on to a service provider for e-mail marketing as part of order processing. Your data will not be passed on to other third parties.

Cookies

We would also like to point out that we use “cookies” on our website. “Cookies” are small files with text information that can be stored on the website by visitors. The information contained in cookies makes navigation easier for you and also enables our website to be displayed correctly. Under no circumstances are our “cookies” suitable for identifying you as a person. You can prevent the storage of “cookies” by setting your browser settings to reject “cookies” or to display them in advance. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

You can deactivate the use of cookies in your Internet browser as well as remove cookies that have already been set. You can find more information on this in the help function of your browser.

Use of Google Maps

This website uses Google Maps API to display geographical information visually. When using Google Maps, Google also collects, processes and uses data about the use of the map functions by visitors. You can find more information about data processing by Google in the Google privacy policy. You can also change your personal data protection settings there in the data protection center.

Stored customer data on measuring devices

We hereby expressly point out that the object data stored in the measuring device that is sent to us will be deleted. In accordance with data protection regulations, we are not permitted to view, save, read or send this data back to the customer (device owner).

YouTube

Our website uses plugins from YouTube, a service operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages that includes a YouTube plugin, a connection to YouTube’s servers is established. In this process, the YouTube server is informed about which of our pages you have visited.
If you are logged into your YouTube account, YouTube can associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
The use of YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest pursuant to Art. 6 (1) (f) GDPR.
For more information on how user data is handled, please refer to YouTube’s privacy policy at: https://policies.google.com/privacy?hl=en&gl=en

SSL encryption

To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.

Use of Google Analytics

We use the web analysis service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.

The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The following information may be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

Google Analytics uses technologies such as cookies, browser web storage, and tracking pixels that enable an analysis of your use of this website. The information generated about your use of this website is typically transmitted to a Google server in the USA and stored there.
There is no adequacy decision from the European Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at:
https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/.
Both Google and US government authorities have access to your data. Your data may be linked by Google with other data, such as your search history, personal accounts, usage data from other devices, and any other data that Google holds about you.
IP anonymization is activated on this website. This means that your IP address is shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 (1) sentence 1 of the TTDSG in conjunction with Art. 6 (1) (a) GDPR. The processing of your personal data is based on your consent pursuant to Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent before its withdrawal.

Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.

Use of Google Ads conversion tracking

We use the online advertising program “Google Ads” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).

When you click on an advertisement placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. It is therefore not possible for cookies to be tracked via the websites of Ads customers. The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

Your data may be transmitted to the servers of Google LLC in the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/.

The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.

You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/.

Data collection of the Google Signals

Google Signals is a feature from Google that enables cross-device tracking by using data from users logged into their Google Account for personalized advertising and analytics. Visitor data from Google Analytics is linked to Google data from accounts of logged-in users who have consented to such linking in order to receive personalized advertising. Google’s data may include the end user’s location, search history, YouTube history, and data from Google partner websites. The data collected may be used for cross-device tracking and linked to your Google Account (if you are logged in). The data collected may be used for personalized advertising and cross-device analytics, as well as to optimize the website. You can opt out of this at any time in the Google Ads Settings on the Google Opt-Out page: https://adssettings.google.com.

Use of the Google Tag Manager

We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.

This application is used to manage JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. Data processing serves the purpose of designing and optimizing our website in line with requirements.

The Google Tag Manager itself neither stores cookies nor does it process personal data. However, it enables the triggering of other tags that can collect and process personal data. You can find more information on terms of use and data protection at: https://marketingplatform.google.com/intl/de/about/analytics/tag-manager/use-policy/.

Google Lead Forms

We use Google Lead Forms, a feature of Google Ads, to enable you to easily contact us or request information directly via ads. The data you enter in the form (e.g. name, email address, telephone number) is transmitted to us via an encrypted connection and used exclusively to process your request.

Die Verarbeitung Ihrer Daten erfolgt gemäß Art. 6 Abs. 1 lit. b DSGVO (Vertragserfüllung oder vorvertragliche Maßnahmen) oder auf Basis Ihrer Einwilligung gemäß Art. 6 Abs. 1 lit. a DSGVO. Ihre Daten werden nicht an Dritte weitergegeben und nach Abschluss der Bearbeitung Ihrer Anfrage gelöscht, sofern keine gesetzlichen Aufbewahrungspflichten bestehen. Weitere Informationen zum Thema Sicherheit durch Google finden Sie hier: https://www.google.de/intl/de/forms/about/#security

Meta (Facebook and Instagram)

We use services and technologies from Meta Platforms, Inc. (Facebook and Instagram) to display targeted advertisements, optimize our content and analyze user behavior on our platforms. Data such as your IP address, usage data, browser information or information from cookies may be processed. This data can also be used to create target groups for advertising campaigns (so-called “custom audiences”). Meta can link the data collected to your Facebook or Instagram account.

The processing of your data is carried out either based on your consent pursuant to Art. 6 (1) (a) GDPR or to safeguard our legitimate interests pursuant to Art. 6 (1) (f) GDPR, such as for the effective design and evaluation of our advertising measures.
Please note that data may also be transferred to the USA, whereby Meta has committed to complying with the European Commission’s Standard Contractual Clauses.
The agreement can be accessed at:
https://www.facebook.com/legal/controller_addendum
The data transfer protection details can be viewed at:
https://www.facebook.com/legal/EU_data_transfer_addendum

Sie können der Datenverarbeitung jederzeit widersprechen, beispielsweise durch Anpassung Ihrer Werbeeinstellungen in Ihrem Facebook- oder Instagram-Konto, über die Opt-out-Seite der Digital Advertising Alliance oder durch die Deaktivierung von Cookies in Ihrem Browser. Weitere Informationen zur Verarbeitung Ihrer Daten durch Meta finden Sie in der Datenschutzerklärung von Meta.

Use of Hotjar

We use Hotjar, an analysis tool from Hotjar Ltd., to better understand user behavior on our website and to improve our content and user-friendliness. Hotjar collects information such as mouse movements, clicks and scrolling behavior anonymously so that no conclusions can be drawn about individuals.

The data collected by Hotjar (e.g., IP address, which is anonymized before storage) is processed in a pseudonymized form and stored on servers within the EU. Your data may be transferred to the USA. There is no adequacy decision from the European Commission for the USA.
Detailed information about the cookies used, their functionality, and storage duration can be found here:
https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies

The data transfer takes place on the basis of appropriate protective measures, among other things. Hotjar will provide you with further information on the measures taken on request. The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.

For more information on data protection when using Hotjar, please visit:
https://www.hotjar.com/legal/policies/privacy#enduserenglish

Data economy

In accordance with the principles of data avoidance and data economy, we only store personal data for as long as is necessary or prescribed by law (statutory retention period). If the purpose of the information collected no longer applies or the storage period ends, we block or delete the data.

Your rights to information, correction, blocking, deletion and objection You have the right to request information free of charge about the personal data stored by us and/or to request correction, blocking or deletion. Exceptions: Data storage is required for business transactions or the data is subject to statutory retention obligations.

For these purposes, please contact our data protection officer (contact details: at the end of the privacy policy).

In order to be able to take a data lock into account at any time, it is necessary to keep the data in a lock file for control purposes. If there is no statutory archiving obligation, you can also request the deletion of the data. Otherwise, we will block the data if you so wish.

Security

We take all necessary technical and organizational security measures to protect your personal data from loss and misuse. For example, your data is stored in a secure operating environment that is not accessible to the public. Should you wish to contact us by e-mail, we would like to point out that the confidentiality of the information transmitted is not guaranteed. The content of e-mails can be viewed by third parties. We therefore recommend that you only send us confidential information by post.

Right of objection

If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future on grounds relating to your particular situation.

After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. Once you have objected, we will stop processing the data concerned for the purpose of direct marketing.

Right to information

You have the option of receiving information about your stored data once a year at any time and to arrange for the partial or complete deletion of your data. If you would like your data to be corrected or deleted, or if you have any other questions or suggestions, please use our contact form or send your request to the following address:

Rau GmbH
Deutzring 6a
864045 Meitingen
info@rau-systems.de

Data subject rights and storage duration

Duration of storage

After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular under tax and commercial law, and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the data subject

If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability. In addition, according to Art. 21 para. 1 GDPR, you also have the right to object to processing based on Art. 6 para. 1 f GDPR, as well as against processing for the purpose of direct marketing.

Right to lodge a complaint with the supervisory authority

In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.

You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:

Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 18
91522 Ansbach
Tel.: +49 981 1800930
Fax: +49 981 180093800
E-mail: poststelle@lda.bayern.de

Status 01/2024